Cold email written for the person who has to read it.
Give Earn the Reply a company, a role, and your offer. It researches the account, builds a buyer persona, and drafts five emails you can edit before they reach your sender.
Start with 25 generations a month. No credit card required.
- Day 0
- Day 2
- Day 4
- Day 7
- Day 9
- Research built into every sequence
- Five-step sequences, spaced over days
- Copy shaped by the persona
- Plain-text emails
- Webhook handoff to your sender
- REST API
A good cold email takes research. Most teams do not have
time to do it for every prospect.
Templates sound like templates
A merge tag is not research. The email still has to reflect the person's job and give them a reason to care.
The research adds up
Before you can write five useful emails, you need to understand the company and the role. Repeat that work across a full prospect list and it becomes tempting to fall back on templates.
Give us the company, role, and offer.
Get a five-email sequence you can make your own.
Describe the prospect
Enter the company, the role you sell to, and your offer. Add the pain points you already know, or let Earn the Reply suggest them.
Company · role · your productIt reads before it writes
Earn the Reply analyzes the company and builds a persona for the role. It looks at what the person owns, how their work is measured, and which problems fit the company.
Company analysis · persona · pain pointsFive emails, ready to edit
You get five plain-text emails, each with a different angle and a suggested send day. Edit any part of the sequence before it leaves your workflow.
Five emails · fully editableHand off to your sender
Export the sequence as JSON or receive it by webhook when it is ready. Earn the Reply provides the copy. Your sending platform handles delivery and replies.
JSON · webhook · your sender
What you get with every sequence.
The free plan includes the same research and writing workflow.
Research comes first
Give Earn the Reply a company website. It identifies what the business does, its size, and the problems that fit its stage. The sequence starts with that context instead of a blank prompt.
A persona behind the copy
Earn the Reply builds a working model of the role you sell to: what the person owns, how their work is measured, and what may give them pause. The copy is written for that role, not just a name and company.
Use the pain points you trust
Use the pain points you hear on calls, ask Earn the Reply for suggestions, or combine both. You decide what the sequence should focus on.
Plain text by default
Earn the Reply writes plain-text email without HTML templates, images, or tracking pixels. Edit the copy in the app or move it into the sender you already use.
Five emails with room between them
Each email approaches the prospect from a different angle instead of repeating the same pitch. Suggested send days keep the sequence spaced out.
The same workflow through an API
Start a sequence from your product through the REST API, poll the job status, or connect a webhook. The API follows the same workflow as the app.
Read the emails and
decide for yourself.
This example uses the inputs below. Each email takes a different angle, and you can edit every line before sending it.
- Company
- northwind.io, CS enablement platform
- Target role
- VP Customer Success
- Your product
- Onboarding automation for B2B SaaS
- Pain points
- suggested by Earn the Reply (3)
You can edit every email before moving it to your sender.
For the people who have to keep outbound moving.
Research each account without slowing down
Describe the account once and get five researched emails with different angles. Fix the details you know best, then move the sequence into your sender.
- Earn the Reply handles the company research and persona
- Each sequence has five angles with the send days already spaced
- You can edit every email before it ships
Use the app or call the API.
Move a finished sequence into your sending platform, or generate one from your product through the REST API. Both routes give you the same five researched, editable emails.
Bring your own sender
Earn the Reply gives you JSON and plain-text output, then sends a signed webhook when the sequence is ready. Use the result with Reply.io, Instantly, Smartlead, or any sender that accepts an import or API call.
- Signed webhooks when a sequence completes
- Plain-text export for any sending tool
Start a sequence with one POST
curl -X POST https://740vl6yncd.execute-api.us-east-1.amazonaws.com/dev/v1/sequences/create \
-H "Authorization: Bearer $EARN_THE_REPLY_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"targetCompany": "Northwind",
"companyWebsite": "https://northwind.io",
"targetRole": "VP Customer Success",
"productService": "Onboarding automation for B2B SaaS",
"stepCount": 5
}'→ { "jobId": "019f7b53-…", "status": "PENDING", "statusUrl": "/v1/jobs/019f7b53-…/status" }API keys and webhook config live in your dashboard. Poll GET /v1/jobs/{jobId}/status until the job completes.
Pick a plan by how many sequences you need.
One generation creates one researched, multi-step sequence.
Developer
Build and test with the real API
- 25 generations / month
- Full REST API access
- Webhooks + job polling
- Community support
Starter
For solo builders and early client work
- 200 generations / month included
- $0.35 per extra generation
- 30 requests / minute
- Email support
Agency
For automation shops managing multiple clients
- 2,000 generations / month included
- $0.25 per extra generation
- 60 requests / minute
- White-label output (no Earn the Reply branding)
Platform
For SaaS products that embed generation
- Custom volume + limits
- Invoice billing
- Support SLA
A few things people ask before signing up.
Still have a question? Talk to us and a person will answer.
See what Earn the Reply writes for your next prospect.
Start for free.
Start with 25 generations a month. No credit card required.